Pandora
Pandora aimed to engage with music enthusiasts beyond their radio stations, investing heavily in initiatives like hosting live concerts and producing artist-driven content. Better Half took the helm in shaping the direction of Pandora's "Yeah, That Happened," a pioneering series where global musicians recount their most extraordinary stories. We crafted the brand identity, developed the look and feel, animated, edited, color graded, and created a vast suite of assets.
FOUR STORIES FROM FOUR MUSICIANS BROUGHT TO LIFE
Pandora
Better Half partnered directly with artists to select a look and feel that embodied their ethos for Pandora's "Yeah, That Happened" series. They then pulled from their network of artists and animators to create assets that amplified the talent's vision. This collaboration proved to be a match made in heaven for Pandora, the artists, and Better Half.